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Harnessing
the Cultural Advantage
Much of today’s
outsourcing focuses on product
development and services.
In such an environment,
cost disparity often determines
whether a company makes
a profit or incurs a loss.
With the outsourcing of
higher value added services
and products, the process
often becomes very complex.
Cultural disparity can render
communications difficult
and hinder business dealings
between companies.
But with
the necessary vision, certain
differences can be harnessed
into promoting a more convivial
and fruitful business environment.
At PrishanTeK, we believe
that the Indian culture
is an asset that can greatly
benefit our dealings with
Western companies.
| India’s
culture - its people
and their music, art
and literature –
is a vital force that
has immense potential
for truly global reach.
India has become world’s
offshore outsourcing
nexus for the following
reasons: |
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Regional
Infrastructure and Geography:
India has a strong infrastructure
that has been vastly
improved over the past
4 years. The country
has an extensive public
transit system, reliable,
stable electricity,
well-developed telecommunications
and data communications
infrastructure, and
convenient land, sea
and air transportation. |
| •
|
Language
Resources: India is
the second largest English
speaking country after
US. The language is
spoken widely, which
gives India an advantage
over other countries
on the outsourcing circuit. |
| •
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Innovative
Creativity: Indians
are a creative people
used to improvisation
and developing creative,
cost-effective solutions
to solve difficult problems.
This aspect constantly
results in innovative
new methods of solving
problems associated
with new technologies
in today’s corporate
world. The country’s
advanced levels of scientific
research are legendary. |
| •
|
Time
Difference: Providentially,
the time difference
between India and other
countries often proves
advantageous. US-based
problems isolated in
the daytime can be sent
for overnight rectification
and timely presentation
in the morning. Dictations
made in the US during
day time can be transcribed
during the nighttime
and be made available
at the desk at US daybreak. |
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